Marketing
Creator economy coverage built on data: influencer ROI, ad spend mechanics, platform economics, and the measurement gap in modern marketing.
LinkedIn Is Now the Fastest-Growing Creator Platform. B2B Influence Works Differently — and the Brands That Understand It Are Pulling Ahead.
Micro-Influencers Claim 45% of Influencer Marketing Spend. The Celebrity Endorsement Era Is Over.
Meta Just Overtook Google in Global Ad Revenue. It Is the First Time Google Has Lost the Top Spot.
YouTube Just Turned Your TV Into a Store. Brandcast 2026 Is the Most Aggressive Ad Product Launch in Platform History.
OpenAI Launched Ads in ChatGPT at $60 CPM. Ten Weeks Later It Dropped to $25. Now It Is Charging Per Click.
Web3 Brands Are Becoming Invisible in AI Search—And Most Have No Plan to Fix It
Wallet-Based Targeting Has Replaced Demographics in Crypto Advertising — Here Is What the Data Shows